Apple Tree Pre-School was established in year 2000 and we are affiliated with Bina Bangsa School which enables children to have direct entry once they have completed their preschools. We have adopted Singaporean Curriculum for our pre school programs. Through great demands, hard work and dedication of the participating members of Apple Tree, the program's popularity made it necessary to expand to greater areas. As a result, Apple Tree is excited with the opportunity to offer its programs to children across Indonesia, starting in Jakarta.
Apple Tree believes that the early years of a child's life (birth - age 8) are the time when children are building a knowledge base they will draw from throughout their lives. It is during this time that the brain is developing most rapidly, making early experiences critical to every child's social, emotional, physical and intellectual development. This is part of the reason why we are using English as our primary language and teaching Mandarin everyday, because children are capable to learn more than three languages at the same time.
The classrooms in Apple Tree Preschool provide safe and healthy environments with careful supervision. The daily schedule is organized to allow for active and quiet activities. Extended periods of time are provided for play and the use of materials that build on the child's natural curiosity and interests. Learning activities are closely linked to the child's own life experiences, with the opportunity to choose from a variety of activities and materials that are offered to provide appropriate challenges for each child.
Teachers engage in meaningful conversations throughout the day that help children extend thinking, develop communication skills, increase vocabulary and become aware of step by step problem solving. Teachers support and guide children's participation in play activities to maintain social, physical and intellectual development.
Apple Tree is also proud to have created our own "Apple Town". In there, games and materials are offered to challenge the children to extend their thinking and engage exploration, which is interesting and unique. Materials are rotated on a regular basis to maintain high interest and use. As play is the work of the child and how a child learns about the world, each section in "Apple Town" provides specific learning opportunities.
Why Join Apple Tree Franchise ?
Attractive Offerings
Apple Tree is more than a pre-school. Its activities step beyond the school 'boundaries',
as we are focusing in developing children beyond education at school, using our 360?
learning experience.
Ongoing management support
Our support system and staff will regularly visit your franchise schools to provide
supports and control. In addition, our expert management team is available to provide
you with assistance and advice should it acquires at anytime.
Profitability
Provided a strategic location and a solid approach to business operation, Apple Tree
preschools are predicted to recover its investments in less than two and a half years
time.
Highly performing preschools can even reclaim its investment shorter than the projected
time.
National Advertisement
Advertising activities are very crucial in the creation of brand awareness and brand
preference for any pre-school. Franchisor will be responsible for all of Apple Tree
national advertisements across Indonesia.
Operational System
Through out the years Apple Tree has gained valuable knowledge and experiences in
running successful preschools. These knowledge and experience should be transferred
to Franchisees to create efficiency and effectiveness in operations.
Knowledge Update
Knowledge is the key ingredient in building a successful organization. Franchisors
should continuously provide knowledge update assistance for Franchisees.

Franchisee Responsibility
Securing Outlet Location
Franchisee is recommended to secure a strategic outlet area of between 400m² - 500 m².
The location must have a potential for profitability where there are many young families
reside.
School Operations
Franchisee is required to oversee the day-to-day operation to profitable level.
Brand Protection
Franchisee must put the highest regard in maintaining and enhancing the brand image of
Apple Tree.
Non-Disclosure
Franchisee must safeguard the secrecy of the franchise documents and operational
methods as this is essential in maintaining the uniqueness of Apple Tree franchise.
Local Area Promotional
Franchisee is responsible to develop the market in the assigned area via marketing
endeavors to create awareness.
Franchise Procedures
Franchisee is responsible to follow closely to all terms and conditions set up by the
Franchisor.
Area Checklist
Characteristics of residents :
- Are they young families?
- Are they modern families?
- >Residents' ethnic backgrounds?
- Residents' social economic?
Size :
- What is the size of the selected or desired site?
Safety Hazard :
- Is the site far enough from a 'danger' zone?
- Is there any industrial plant around the site?
- Does it have a clean water supply?
- Does it have an easy access?
- Is it close to the main road?
Location magnets :
- Are there any shopping centers?
- Are there any restaurants?
- Are there any supermarkets?
- Are there any Churches/mosques or other praying facilities?
Competitors in the area :
- Name of competitors?
- How long have they been operated?
- Approximately, how many students do they have?
- How is their pricing?
- What are their promotional activities?
Parking area :
-
Is there enough space for parking?
Qualification of Franchisee
Apple Tree is seeking for self-motivated individuals who will :
Share in the vision of the franchise.
Continually work with us to improve service.
Accept and achieve the standards that are set within the franchise.
Draw knowledge and skills from within the franchise.
Listen to the ideas of others.
Work with Franchisor to identify opportunities for growth.
Able to work with guidelines set by the Franchisor.
What Are Franchisee Entitlements ?
Locations support
Management Team will provide advice in selecting the potential location. Franchisee is
responsible for the renting negotiations and procedures.
Human Resource Support
The management team is committed in assisting recruitment, selecting, and training human
resources required for the school's operation for the start up of the school. Franchisee
will manage the provided team and oversee the operational to profitability.
Design Consultation
Management, having started the concept in Indonesia, possesses the know-how and
experience in designing and constructing a preschool. Management is keen to pass on the
knowledge to the franchisee by providing on-site assistance to franchisee during the
construction period and recommend the proper contractors or other related outsourcing
party.
Advertising & Promotions (National Promotions)
The Apple Tree Team will be providing national advertising and promotional support to
ensure that Apple Tree brand has a strong presence in the customers mind. Local
Promotions are the responsibility of the Franchisee.
Management Support
Management team will visit the franchisee's outlet on a regular basis to provide support
and trouble-shooting should the need arise.
Program & Curriculum Innovations
Management is committed in providing the best and most up to date programs and
curriculum for Apple Tree to adopt.