With over 20 years of consumer retail experience in the Asia Pacific region, Hsien Naidu has been integral in the growth of many local SMEs. Her wide experience in handling key executive positions from varying industries allowed her to venture through franchising, marketing, branding and intellectual property protection strategies.
Building on her passion to increase each client organisation’s Net Profit Value, she founded Astreem Consulting, specifically to be agents of growth.
As a Certified Senior Practicing Management Consultant and SCOPE IP and ICV Consultant, Hsien and Astreem are committed to bringing innovative and relevant marketing insights to the business community. Her ongoing project partnerships with SPRING, IP Academy, IE Singapore and FLA strengthen Astreem’s presence in the region.